Product Marketing Manager

Company: Itron, Inc.
Location: Austin
Posted on: May 31, 2025

Job Description:

Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.Itron, Inc. (NASDAQ: ITRI), is a world-leading technology and services company dedicated to the resourceful use of energy and water. We help our utility and city customers better manage these resources, support sustainability initiatives and keep communities safer while driving industry-wide innovation.As a Product Marketing Manager in Networked Solutions at Itron, you will coordinate and lead the execution of multiple campaigns in support of go-to-market initiatives across the Networked Solutions lines of business. This includes industrial IoT (IIoT) network connectivity, electricity, water, gas, smart lighting and smart community solutions.This is a cross-functional, individual contributor role with opportunities for career development. The successful candidate should have experience in executing marketing campaigns, sales enablement initiatives, and product launches. You will work directly with product managers, product marketing, corporate marketing, sales teams, and industry partners to develop compelling content to launch new products, generate leads, accelerate pipeline, and drive industry awareness for Itron's solutions.Culturally, we are looking for a creative, detail-oriented self-starter with a "roll-up-the-sleeves" mindset to join our fast-paced team. A desire to initiate and drive multiple marketing projects successfully is expected.Duties & Responsibilities

• Support the execution of global and regional go-to-market (GTM) initiatives
• Support development of persona and value proposition mapping, market segmentation, competitive analysis, sales training, etc.
• Drive development of marketing & sales enablement collateral including sales tools, presentations, digital content, articles, press releases, etc.
• Work collaboratively with peer team to develop and implement marketing initiatives for multiple lines of business
• Develop and execute Itron-led and industry-sponsored lead generation and awareness campaigns
• Coordinate resources of corporate marketing or agency to plan, develop, execute, and track marketing campaign activities
• Evaluate, recommend, and manage execution of industry-sponsored media programs
• Audit and manage content repositories
• Work with customers to develop case studies, videos, testimonials, awards, etc.
• Work with corporate marketing and sales to identify and secure speaking opportunities
• Review and edit content such as videos, spec sheets, brochures, web copy
• Support industry events with messaging, social media content, coordinationRequired Skills & Experience
  • 5+ years of related experience
  • Bachelor's degree in related field or equivalent experience
  • Energy and water utility industry or telecommunications experience is preferred
  • Strong organizational skills are required
  • Strong communication skills are required
  • Desire and ability to manage multiple projects is required
  • Experience in technical and business writing is preferred
  • Experience in developing compelling visual content (ex. infographics, video, diagrams) is a plus
  • Ability to drive results with cross-functional teams both remotely and in-person
  • Ability to travel Location: Can be located in Liberty Lake, WA; Raleigh, NC; Austin, TX, or remote for the right candidateSalary Range for WA state: $105,000 - $192,000 base salary.Physical Demands: This is a typical office job, with no special physical requirements or unusual work environment.Itron is an Equal Opportunity, Affirmative Action Employer. Qualified applicants are considered without regard to race, color, religion, sex, age, national origin, citizenship, sexual orientation, marital status, pregnancy, medical condition, veteran status, disability, genetic information, gender identity or other characteristics protected by law. If you require an accommodation in order to apply to this position, please contact your local recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.#LI-MB1Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills and experience.Itron is proud to be an Equal Opportunity, Affirmative Action Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions. We provide smart networks, software, services, meters, and sensors to better manage electricity, gas, water and city services. We are dedicated to creating a more resourceful world.

Keywords: Itron, Inc., Killeen , Product Marketing Manager, Executive , Austin, Texas