Demand Generation Specialist
Company: GE Digital
Location: Copperas Cove
Posted on: June 12, 2021
Job Description Summary
Lead and drive the functional excellence of marketing through
for planning, processes, infrastructure, research and analysis,
performance management and budgeting for better commercial
execution globally. Jobs at this level operate with some autonomy
but are covered by well-defined Commercial policies or review of
end results. The job allows modification of procedures and
practices covering work as long as the end results meet standards
of acceptability (typically annual volume, margin and compliance
requirements). Responsible for medium-sized sales territories.
Roles and Responsibilities
- Lead revenue marketing process, including all aspects of
digital marketing ( web, tooks, marketing automation, analytics,
etc.). Connect with the product marketing, communications &
business strategy to drive demand generation campaigns.
- Utilizes in-depth knowledge of own and others sales territory,
product lines, markets, sales processes or customer groups and uses
analytical thinking and commercial experience to execute
- Has knowledge of best practices and how own area integrates
with others; is aware of the competition and the factors that
differentiate them in the market
- Uses some judgment and has some ability to propose different
solutions outside of set parameters to address more complicated,
day-to-day problems with projects, product lines, markets, sales
processes, or customers. Ability to prioritize information for
decision making. Uses technical experience and analytical thinking.
Uses multiple internal and limited external sources outside of own
teams to arrive at decisions.
- These sales jobs will mainly be individual contributors.
- A job at this level requires strong interpersonal skills. Acts
as a resource for colleagues with less experience. May lead small
projects with low risks and resource requirements. Explains
information; developing skills to bring team members to consensus
around topics within field. Conveys performance expectations and
may handle sensitive issues.
- Bachelor's degree from an accredited university or college (or
a high school diploma / GED with at least 6 years of experience in
Job Family Group(s)/Function(s)).
- Strong oral and written communication skills. Demonstrated
ability to analyze and resolve problems. Ability to document, plan,
market, and execute programs. Established project management
- To comply with US immigration and other legal
requirements, it is necessary to specify the minimum number of
years' experience required for any role based within the
USA. For roles outside of the USA, to ensure
compliance with applicable legislation, the JDs should focus on the
substantive level of experience required for the role and a minimum
number of years should NOT be used.
GE offers a great work environment, professional development,
challenging careers, and competitive compensation. GE is anEqual
Opportunity Employer. Employment decisions are made without regard
to race, color, religion, national or ethnic origin, sex, sexual
orientation, gender identity or expression, age, disability,
protected veteran status or other characteristics protected by
GE will only employ those who are legally authorized to work in
the United States for this opening. Any offer of employment is
conditioned upon the successful completion of a drug screen.
Keywords: GE Digital, Killeen , Demand Generation Specialist, Other , Copperas Cove, Texas
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