Content & Lifecycle Marketing
Company: Base Power Company
Location: Austin
Posted on: February 16, 2026
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Job Description:
Job Description Job Description About Base Base is America’s
next-generation power company. We’re rebuilding the foundation of
modern civilization–electricity–by deploying a vast network of
distributed batteries that is transforming today’s fragile,
centralized grid into a resilient and abundant system. We are
engineers, operators, and creatives solving some of the most
complex, interdisciplinary challenges of our time. About the Role
This is not a traditional content writer role. You’ll combine
conversion-focused copywriting with lifecycle architecture to build
a content engine that educates, nurtures, and converts homeowners
at scale. You will own content across the entire funnel: email and
SMS sequences, landing pages, paid and organic creative, scripts,
onboarding flows, newsletters, and more. From there, you’ll design,
build, and optimize lifecycle journeys that deepen education,
increase conversion, and drive long-term engagement. If you love
writing, operations, testing, and building something
category-defining from the ground up, this role is for you. What
You’ll Do Translate complex concepts into simple, consumer-friendly
language. Define our voice and implement messaging across key brand
touchpoints: web, email, SMS, social, etc. Build and optimize
lifecycle journeys that improve education and conversion tailored
to different audience segments. Strategize and develop engaging and
performing organic content. Collaborate with design, ops, and sales
to drive cohesive messaging. What You'll Bring 3–7 years in
lifecycle marketing, growth marketing, content strategy, or
copywriting at fast-paced companies. Hands-on experience building
and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or
similar CRMs. Exceptional consumer intuition. Proven ability to
create organic content strategies that grow audience and
engagement. Ability to operate cross-functionally and drive
outcomes. Strong organizational and project management skills to
coordinate across multiple stakeholders. Data-driven approach to
measure and improve performance. Our Values First Principles
Thinking: Question assumptions. Principles > rules. Operate at
Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth
mindset. Everyone’s an Owner: Follow through on commitments and own
results. Strong Opinions, Loosely Held: Drive clarity and make
calls with imperfect information. Committed to the Mission:
Rebuilding the grid is a big challenge. We work hard because we
care deeply about the impact we’re creating. We work in-person.
It’s not a 9-to-5. We are all-in. Fun & Optimism Coexist with Grit:
Collaboration and celebration coincide with the intensity of
building real things. Do the best work of your life at Base.
Keywords: Base Power Company, Killeen , Content & Lifecycle Marketing, PR / Public Relations , Austin, Texas
